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About Us

Bon-vi-VANTS, from the French word for one who knows how to live well. We’re putting an updated twist on menswear classics. We’re a brand inspired by our memories of happy times out East and nostalgia for the “old school” Hamptons.

    James, Founder

    James is a New York-based model (BMG NY) and founder of the popular menswear blog JAMES NEW YORK ( James' Hamptons favorite: early morning walks on the beach.