NYC Model Injects Fun into Menswear with Launch of Bonvivants
September 20, 2017
NYC-based model and influencer James, of the popular menswear blog JAMES NEW YORK (www.jamesnewyork.com), has launched a new menswear brand, Bonvivants (www.bonvivantsny.com).
James describes Bonvivants as “a Brooks Brothers or Ralph Lauren for the Instagram generation. We’re injecting a sense of fun into classic American sportswear. Bonvivants is a luxury brand that doesn’t take itself too seriously. We celebrate universally appealing themes such as family, summertime, and nostalgia for the good old days.”
James says he was inspired to start the brand as a reaction to the uniformity and lack of choice in men’s sportswear: “Bonvivants gives guys permission to have some fun and express their individuality. Think about it -- menswear can be very uniformy. Everyone has the same logo on their shirt, be it a polo player or crocodile. In a subtle way, we’re allowing men to have some fun with their clothing choices. But still look suitable for all types of life situations. Really, I’m just creating the clothes that I want to wear!”
Bonvivants is handmade in NYC’s Garment District using the highest quality Japanese piqué cotton fabric. There is a scrupulous attention to fit, “in contrast to many of the mass-market preppy brands, which run baggy. We are tailored to perfection. Our cut is especially flattering!”
Bonvivants launched with a line of emoji-inspired cross stitch polos, with cross stitch oxford shirts coming soon.
James is a model with the BMG Agency in New York City and has appeared in photoshoots for numerous brands including Perry Ellis, MR PORTER, Reiss, SprezzaBox, and more. James is also the founder of the popular menswear blog JAMES NEW YORK (www.jamesnewyork.com). James is a member of the exclusive GQ Magazine Insider network of menswear influencers.